Alianza’s views on legacy migration/transformation were illuminating, starting with: “One of the secrets: don’t rebuild or run a voice network – outsource it to the cloud!”

Network operators that have launched fixed broadband service using LTE are the target market for a new cloud-based VoIP offering that Alianza plans to launch at the Competitive Carriers Association in Las Vegas next week.

Cloud-based voice platforms allow service providers to get out of the voice network building business and focus on growing their business. There are various requirements that this wholesale solution needs to meet to be a true alternative to building a voice network. To be effective, it needs to be an extension of how service providers manage and monetize their networks.

Declining voice revenues are playing right into the hands of Alianza Corp., a service provider launched to provide the voice component of wireless broadband networks — so much so that it has now fixed its sights on a range of wireless and wireline players, including cable operators no longer willing to operate their existing voice technologies.

Given the demand for broadband speed and ubiquity, service provider investments are aimed at upgrading data networks. Yet service providers are still getting paid for delivering voice. Voice service revenue is in decline as price competition intensifies with over-the-top providers, and usage patterns change as consumers use multiple modes to communicate. There is money to be made in voice, but the way providers manage and deliver it needs to change.

There is significant momentum taking place with hosted IP voice services, and it’s not just a tool for the SMB market segment. Wholesale hosted IP voice solutions for carriers are on the rise as well and Level 3 is the latest to announce a cloud based voice offer. Their Carrier Cloud Voice solution targets “CLECs, wireless carriers, cable MSOs and telcos” with an outsourced voice solution.

With its enterprise business carrying the growth mantle of late, Level 3 Communications switched things up and today unveiled a new initiative aimed at selling cloud-based carrier VoIP to other service providers. Teaming with the cloud voice provider Alianza for a carrier cloud voice solution, they are targeting service providers of all types who need to focus on other things to find growth.