Cable broadband providers still have plenty of opportunities to retain existing customers, secure new voice customers, and win back old ones with a cable VoIP platform. In a recent survey of SMB decision makers, nearly 60% of respondents said they have switched or seriously considered switching voice providers in the past several years.
SMBs said their top criteria for selecting a voice provider are ease of use, speed and efficiency of deployment, and brand reputation. Surprisingly, the SMBs we surveyed don’t place as much emphasis on a service provider’s local presence. If all other criteria are equal, that can certainly be a differentiator.