Unified cloud communications (UC) is changing the way we do business. When were you last invited to a good old-fashioned conference call? You know, the kind with a dial-in number, bridge code, and maybe a PIN? Chances are it’s been a while. Sure, you may have joined a video conference with a dial-in component, and maybe you even used that option, but you’ve probably noticed that most people join conferences using cloud communication platforms and private label UC applications that provide not only audio but also video, chat, messaging, and even screen-sharing capabilities.
Due to the compelling benefits offered by cloud communications, the number of enterprises opting to host less hardware on premises is forecasted to increase in 2022 as they seek flexible, cost-effective, and mobile solutions. Those customers will be looking to their service providers to provide them a range of unified communication solutions.
Cloud Communications Supports Customer Lifetime Value
Now, think about your current voice services. Do you have a cloud communications offering that delivers modern functionalities? If not, your business customers are at a distinct disadvantage compared to those with cloud communications solutions. These are now essential tools required to survive and thrive in the post-pandemic world. And, if you don’t develop a solution for them, you might start losing your customers to communication service providers (CSPs) that can.
Customer Lifetime Value Analysis
Cloud Communications Dominate the Post-Pandemic World
Voice services have evolved, and it’s clear that cloud communications and unified communications are here to stay. We’ll let the numbers speak for themselves. In a recent survey of IT leaders around the country discovered: [i]
Over 91% now use video conferencing.
Almost 40% see video as a critical technology, including more than half of those with the highest ROI for their collaboration investments.
Nearly 68% have adopted team messaging and collaboration.
The global cloud communication platform market is expected to grow from US$ 4,632.3 million in 2021 to US$ 22,408.5 million by 2028; it is estimated to grow at a CAGR of 25.3%% during 2021-2028.
Cloud Communications Vital for Telco Prosperity
Why connect your customers with voice only to turn them over to competitors like Zoom for their cloud communication and collaboration needs? Becoming a UC provider can be as easy as complementing your existing network with video and audio conferencing solutions — all without additional costly hardware, truck rolls, or network expansions.
Our complete suite of unified communications as a service (UCaaS) solutions is service provider built to deliver profitable revenue and scalability.
Business Cloud Communications
An all-in-one voice, communication, and collaboration solution that enables teams to talk, chat, meet, and share across their devices.
Desktop and Mobile Apps
Workforce mobility is a necessary part of doing business today. UC softphone apps offer flexibility and voice, video, messaging, presence, and collaboration at a lower cost.
Business Text Messaging
A powerful SMS and MMS tool that text-enables any business phones line with two-way chat, automated and scheduled responses, and more.
Drive Growth through Modern Cloud Communications
Cloud communications solutions enable organizations to deliver modern and compelling UC services. At Alianza, we’ve spent the last thirteen years focused on staying ahead of what the market wants and we continue to evolve our cloud-native infrastructure in innovative ways to deliver the capabilities that our customers need to serve their clients. Utilizing the latest cloud communications technology enable our customers to grow their voice revenue even as demand for legacy voice services dwindles.
Our latest white paper, “Cloud Communication Solutions by The Numbers”, offers further insights on the value of moving to the cloud and how it can enable you to deliver modern, turnkey, cloud communication services.