The Evolution of Video: From Video Conferencing to Cloud Meetings

Who else remembers the early days of video conferencing? Back then everyone was in awe of it because the ability to have it was seen as a status symbol, due to extremely high set up and maintenance costs.

A large budget was required for software, hardware and even the real estate of the room itself, making conference rooms a luxury few could afford.

video conferencing Video conferencing has opened up a whole new world of communication.

In the past, the biggest selling point for video conferencing was the cost savings that companies could incur by cutting down the number of required business trips. However, the fact that employees continued to value face-to-face meetings as well as the the technological capabilities required, meant that video conferencing was initially limited to being an internal form of communication amongst ‘elite’ companies who had the infrastructure readily available.

As with anything else, technology has evolved and shaken the industry to its core. The emergence of Software-as-a-Service (SaaS) as a sustainable business model has provided organizations with greater flexibility, lower cost of ownership and smoother deployments.

These developments have ushered in the era of the video or cloud meeting. The quality and reliability of services has improved to the point that video meetings are feasible without the need for major investment in software, hardware or infrastructure. In most cases, standard broadband IP connections can power video meetings without much hassle.

video conferencing These days, video meetings have become the norm.


The market is drifting farther away from hardware-based endpoints, in favour of cloud meetings. The latest innovations enable flexibility, mass deployment and ensure that video is a feasible way to communicate for organizations of all sizes.

The evolution of video meetings exemplifies the power of the network effect. As more and more users become familiar with a specific piece of technology, its adoption grows. This enables more users to embrace it, effectively increasing the power of the network exponentially.

The reality is that video meetings have graduated from being a luxury for elite businesses, to a highly-adopted and readily available technology. One that is poised to grow, providing service providers with a unique opportunity to power new business VoIP and unified communication services to their customers.

With a cloud PBX solution, service providers can leave their current infrastructure in place to deliver legacy voice services, like home phone and basic business lines, but use a new SaaS platform for modern cloud PBX and SIP trunking services.

To learn more about migrating to the cloud as well as service provider cloud communications:



Kevin Mitchell